{"product_id":"rothlauf-jurgen-a-global-view-on-intercultural-management-challenges-in-a-globalized-world-de-gruyter-studium","title":"Rothlauf, Jürgen A Global View on Intercultural Management: Challenges in a Globalized World (De Gruyter Studium)","description":"Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments.","brand":"Zweitliebe by Studibuch","offers":[{"title":"Default Title","offer_id":59979603411328,"sku":"9783110400625.2","price":52.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/0935\/4880\/files\/1790323866_411121868502_600x600_5a2b50d8-bb43-42b6-9276-e6e270f0d9f5.jpg?v=1790472250","url":"https:\/\/zweitliebe.de\/products\/rothlauf-jurgen-a-global-view-on-intercultural-management-challenges-in-a-globalized-world-de-gruyter-studium","provider":"Zweitliebe by Studibuch","version":"1.0","type":"link"}