Hall, Peter Tibor Kalman: Perverse Optimist

The art direction of the late Tibor Kalman during the 1980s and 1990s never failed to question, challenge and provoke his audience. Creator of the successful advertising and graphic design company M&Co., creative director of 'Interview' and founding editor of the controversial though highly acclaimed Bennetton magazine 'Colors', Kalman is known for applying commercial techniques to issues that matter. With essays by Steve Heller, Kurt Andersen and Rick Poynor, this text presents and analyzes the work of Kalman. It should be useful for professionals and students from the related industries of design, media and advertising, and to all those interested in the controversial possibilities of graphic authorship in the 20th century.